Facebook shops and how they work

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Life of a freelancer is not easy. You always need to keep up with what is happening, make sure you know what’s new and try to give the best advice to your potential clients. 

What I’ve learned in the past year while freelancing, is that doing your research ahead, before talking to your client, is crucial. Even though you might hate it, it will definately give you great insights on how his business works, what communication channels is he/she using, who are his competitors and what he could do different in order to stand out on the market. 

I am writing this article because recently I’ve encountered a problem, to which I hope I found a solution, and I wanted to share my conclusions. I’ve been working with a client of mine, who’s selling nicely personalised shoes. She’s a great role model and she also does free styling sessions. My first reaction, when I met her a year ago, was to advice her to invest a lot of resources into branding, because this is how she’s going to get clients in long term. After telling her how and what to post online and also designing a weekly newsletter for her, for a couple of months, she decided that she no longer wants this, but what she wants instead is to increase her sales asap. Her suggestion was to look into ecommerce solutions which you can check here, among which she mentioned Shopify.

What does Shopify.com offer you?

Shopify is basically a complete ecommerce solution that allows you to set up an online store to sell your goods. It lets you organize your products, customize your storefront, accept credit card payments, track and respond to orders — all with a few clicks of the mouse.

What is so cool about websites like Shopify?

They basically give you the chance to set up an online store on Facebook for example, or to customize an ecommerce website. Need one? Get one in a few easy steps.

What is not cool about Shopify?

I am asking this question because my client thought that paying a monthly fee to Shopify, it will work as ASOS, Etsy, Storenvy, or other similar websites. What do they do differently? They promote your products, even though you are just a retailer, because they have a big brand that allows them to reach more customers, whereas Shopify just gives you the tools to set up your shop, and the promotion part is your job. The problem is that even if you will have your online shop set through Shopify, you will also have to invest money into promoting it. A couple of ideas on how to do it, you can find here.

What did i learn?

  • If you don’t have money, or you have too little money to invest in online promotions, ecommerce solutions are not a good option.
  • It’s stil very important to have a website of your own/a blog, anything that you can make a reference to, except your facebook albums, full of pictures of all kind
  • It will take time and a lot of effort, but build your own brand, work with your us to help you find the best solutions, best positioning on the market and your signature. Sales that you make now, will never be a solution in long term.

What’s your advice on using ecommerce solutions?

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